Mitzva (mit͡sˈva) מִצְוָה
Definition: an individual act of human kindness in keeping with the law. The expression includes a sense of heartfelt sentiment beyond mere legal duty, as "you shall love your neighbor as yourself" (Leviticus 19:18).
We are Mitzva
Mitzva is the premium kosher certified wellness brand, established for the sole purpose of providing relief and fostering the concept of ‘paying it forward’. We pride ourselves in the idea of inclusion; that clean, quality and effective care is deserved by all walks of life.
In common usage, the word ‘Mitzva’ means a "good deed".
At Mitzva, our good deed is to provide knowledge to empower you, guidance to comfort you, and products to enhance your everyday wellness. All we ask in return is you #dogoodfeelgood and pass the ‘Mitzva’ on.
Mitzva is committed to staying up to date on the latest research and providing advanced products to meet the needs of the people. Mitzva products are small-batch, lab-tested, and chemical and cruelty-free.
How We Started
As a last resort, Mom and Dad (Shifra and Alex Klein), decided to take a risk opting to try cannabis treatment for their son Yakov who was suffering from functional challenges brought upon by severe autism. After much research and soul searching, they decided to take a risk and use cannabis to treat Yakov. It took only half an hour after their son ate the cannabis-infused cookie that his mother had baked for him. From that moment, Yakov and the Klein family's lives began to change, after seeing such a positive change with cannabis treatment.
Since the cannabis treatment was successful for their son, they began to make medicated edibles for those in their community — and such was the birth of their kosher edibles company Mitzvah Herbal. Although the Kleins have faced stigmatization for using cannabis as treatment in an orthodox Jewish community, the tide is beginning to shift as many are in need of medicinal cannabis for ailments. The Klein's story shows that cannabis can play a role in Jewish life, for medicinal and spiritual purposes.